Giora’s music has always existed in the space where vulnerability becomes theatrical and emotion mutates into sound. On the latest EP FREEWAY, the London-based artist delivers their sharpest and most fully realised work to date, anchored by the hypnotic lead single, “LONG LIVE MUSIC.”
Driven by glowing 80s-inspired synths, pounding drums and a looping melody that lingers long after the track ends, “LONG LIVE MUSIC” transforms personal freedom into something vast and euphoric. Giora approaches music less as entertainment and more as survival, channeling the track’s emotional intensity through commanding vocals and towering production. Every moment feels deliberate, pulling the listener deeper into its ecstatic rush.
What makes the single so striking is the way Giora reshapes synth-pop traditions into something rawer and more intimate. There are traces of classic electronic melancholy woven throughout, but the production never settles into nostalgia. Instead, distorted textures, layered vocal treatments and club-rooted energy give the track a restless pulse that feels entirely contemporary.
Produced and mixed by Giora alongside Czech producer Oliver Torr, FREEWAY explores themes of liberation, truth and personal power across six tracks. The EP moves fluidly between explosive experimental pop and moments of stark vulnerability, revealing an artist with an instinct not only for bold sound design but for emotional world-building.
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