On December 15th, Jake Bugg played an intimate show in collaboration with Scotts Menswear for their Coming Home 4 Christmas Campaign. The show took place at The Lexington, an American-style bar in London, providing the ideal space for the artist to connect with his audience. Having previously played Nottingham Motorpoint Arena for 10,000 people, Bugg stepped back from the limelight and into a more intimate venue, playing for 200.
Hearing Bugg in a smaller venue allowed the audience to fully appreciate his performance abilities. Rising Artist Fitzroy Holt was his opener, providing a perfect segue into the opening act. Holt has already had recognition from BBC Introducing for his raw talent in songwriting and performance skills. It is heartwarming to see such a big artist like Jake Bugg take the time to give back to the communities that matter to him.
All of the proceeds from the venue were donated to a charity called Mind, which provides help with mental health issues for people in need. In an effort to provide support and education of mental health, there are charity shops set up all around The United Kingdom whose proceeds are donated to enhance the expansion of Mind. Mental Health issues have been a part of the global spotlight and have become worse because of the COVID-19 pandemic, which drastically changed the way in which live shows are put on and how they are appreciated by a live audience.
Since 2012, with the release of his first album Jake Bugg, Bugg has been experimenting with genre as a way to draw audiences in. At just 18 years old, he started his career with lots of influence from figures like The Beatles and Bob Dylan, which provided a rough rock and roll base for the singer/songwriter, as his music sits at the cross-section between alternative, indie-rock, and blues.
In 2011, a year before his debut album, he opened for Lana Del Rey in Birmingham. His tracks were discovered on BBC Introducing, and that led to Bugg opening for industry giants at Glastonbury. Bugg wrote four other albums: Shangri La (2013), On My Own (2016), Hearts That Strain (2017), Saturday Night, Sunday Morning (2021), and finally, The Happiest Man in the World OST (2022). Since then, the artist has established his own record company called This Feeling.