Marking five years since the release of her self-titled debut EP, Cree singer-songwriter Ger Carriere returns with a powerful new visual for “Light In Shadow.” Premiering on Melodic Magazine, the music video arrives intentionally on February 13, aligning with Self-Love Day rather than the traditional Valentine’s Day—a statement that underscores the song’s deeply personal themes of empowerment, healing, and reclaiming one’s inner strength.
Directed by Andrew Smith of ASmyth Productions, the video is a breathtaking blend of vintage elegance and contemporary edge. Filmed in striking black and white, it evokes the moody allure of classic jazz clubs while tracing an emotional journey from struggle to self-liberation. Each frame is carefully crafted to reflect the song’s central message: finding light even in the darkest of places.
“‘Light In Shadow’ is a perfect example of somebody being their own hero,” Carriere shares. “It’s about saving yourself, freeing yourself from your own misery, and realizing you are your own saviour.”
The release of the video is more than an anniversary celebration—it’s an invitation to revisit Carriere’s artistic evolution. From her acclaimed debut to her multifaceted career as a bestselling author, international speaker, and advocate for Indigenous voices, she has continued to push boundaries across music and media. This milestone also comes with a visual rebrand, as Carriere unveils a refreshed aesthetic across her platforms, blending bold modernity with timeless sophistication.
The past five years have been transformative for Carriere, who has built a dynamic and diverse career that transcends music. As an artist, entrepreneur, and thought leader, she has been a beacon for creative expression and self-discovery. Her book, Wild Woman: Master the Art of Pride, Presence, and Productivity, has resonated with audiences worldwide, offering insights into self-empowerment and personal growth. Her ability to weave storytelling into her music and writing has established her as a compelling voice in the industry.
Carriere’s dedication to empowering Indigenous artists and communities has also been a driving force behind her work. Honored with the 2019 Esquao Award for her contributions to performing arts, she has been a champion for representation, using her platform to amplify Indigenous voices in music, literature, and media. She continues to engage in mentorship, hosting workshops and speaking engagements that inspire the next generation of artists to embrace their creativity and cultural heritage.
Looking ahead, 2025 is shaping up to be a landmark year for Carriere. With a second full-length album slated for July and an electrifying remix of “Wild Woman” on the horizon, she is set to redefine her sound while staying true to the themes that have always defined her work: resilience, identity, and fearless self-expression. Fans can also catch her live at Voices of the North on February 22, kicking off what promises to be an unforgettable year in her artistic journey.
The Light In Shadow music video is a testament to Carriere’s ability to merge artistic vision with emotional depth. Its evocative cinematography, paired with her compelling storytelling, creates an immersive experience that speaks to the soul. By choosing to release it on Self-Love Day, Carriere reinforces the idea that healing and growth come from within, a message that resonates deeply with audiences navigating their own paths of self-discovery.
With “Light In Shadow,” Carriere not only marks a significant chapter in her career but also delivers a cinematic reminder of the power of self-love—a message that resonates now more than ever. As she embarks on this next phase of her journey, her work continues to serve as a beacon of inspiration, proving that music, when paired with purpose, has the power to transform lives.
Through her ever-evolving artistry, Ger Carriere remains committed to creating music that uplifts, storytelling that heals, and a legacy that empowers others to step into their own light.
Connect with Ger Carriere via:
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