Taco Bell is turning up the volume on music discovery once again with the announcement of its Feed The Beat Class of 2025. The fast-food giant’s beloved music program has inducted 100 rising artists from around the world, showcasing an eclectic mix of genres and global talent.
This year’s class includes acts like The Beaches (Canada), Caleb Calloway (Puerto Rico), J Verse (Australia), and Master Peace (UK), reflecting the brand’s continued commitment to amplifying diverse voices across borders. Since its launch in 2006, Feed The Beat has supported over 2,000 artists not just with exposure, but with something every touring musician needs: food.
Each selected artist receives $500 in Taco Bell gift cards to help fuel life on the road. The support doesn’t end there: Feed The Beat participants also get the opportunity to be featured in Taco Bell’s content and benefit from the brand’s far-reaching social presence. Recent alums include Magdalena Bay, Frankie and The Witch Fingers, and NEIL FRANCES.
Feed The Beat’s 2025 roster spans genres from folk (Tiny Habits) and country (Tanner Usrey) to Latin (The Altons), hardcore (End It), and heavy rock (Die Spitz). This diverse soundscape echoes the program’s founding mission: to nourish both the stomachs and careers of musicians across the musical spectrum.
Taco Bell is also expanding its musical footprint abroad. Following its 2024 debut in the UK and Australia, the program is now supporting international acts like High Vis, Stand Atlantic, and Blusher, with more global initiatives on the horizon.
In a new twist, Taco Bell will also be launching the Feed The Beat Record Club on May 20. The drop available exclusively through the Taco Bell app will give 500 Loyalty members the chance to snag a limited-edition vinyl package featuring music and merchandise from participating artists.
With more than six decades of cultural influence and a deepening investment in music, Taco Bell continues to show that its love for artists goes well beyond the drive-thru.
