Indie-pop/rock artist whenitsmytime returns with a deeply reflective and uplifting new single, “Stupid Little Life.” Blending warm melodies, atmospheric production, and poetic lyricism, the track is a reminder to embrace life’s simple moments instead of constantly chasing future success. Written and produced in Nashville, TN, the song serves as both a personal revelation and a universal message about gratitude in the modern world.
At its core, “Stupid Little Life” challenges the idea that happiness is something to be earned only after reaching specific milestones. In an era where consumer culture and personal ambition often push people to believe they are never quite “there” yet, whenitsmytime offers a different perspective—one that finds fulfillment in the now.
“I wrote this one after completing another morning routine at the gym, contemplating the dread of wishing for quick results and postponing my happiness for some abstract goals in the future, when I noticed how wonderful that morning was and how birds (I sampled them in the song the same morning it was written) were enjoying it without worrying how much worm they can get today or if it’s more than would be considered successful by bird standards,” says Andrew Krivtsov, the creative force behind whenitsmytime.
Krivtsov, an immigrant from the Arctic region of Russia, grew up in a place where the sun barely rises for months at a time. His music is deeply inspired by the idea of finding warmth in the cold—both literally and metaphorically. That theme runs through “Stupid Little Life,” as the song encourages listeners to slow down, appreciate the small things, and recognize that happiness isn’t something waiting on the other side of an achievement.
Since forming whenitsmytime in 2020 in New York City, Krivtsov has developed a distinct style that blends indie, pop, and rock influences. His sound is both meditative and energetic, drawing inspiration from artists like Twenty One Pilots, Tame Impala, The 1975, and Jason Mraz. With dreamy production and introspective lyricism, his songs create a space where listeners can pause and reflect while still being carried by infectious melodies.
“Stupid Little Life” is more than just a song—it’s an anthem for anyone who has ever felt trapped in the cycle of “not enough” and needs a reminder that life is happening now, in the little moments we often overlook.
The single is out today on all streaming platforms. Let it be the soundtrack to your next quiet moment of gratitude.
Connect with whenitsmytime via:
Instagram // Website // Spotify
