Emerging pop-rap and alternative hip-hop artist simon lucas is officially introducing us to his wavy, optimistic new era. Following a steady wave of underground momentum, the singer has just delivered the elite soundtrack for the upcoming sun-filled months with his latest single, “swim.”
This track encapsulates the exact moment you decide to stop fighting against the current and instead float along with life through the unpredictable ups and downs. It is an explorative explanation of how moving through uncertainty with optimism is better than doing so with fear — a testament to the way life can go with self-trust, growth and new beginnings.
The track begins with instrumentation that sounds like sunlight shimmering on the surface of a pool, and the rhythm kicks in like a breeze cooling down heated skin while you’re sunbathing. To top it all off, lucas’ voice is filled with confidence, moving through the fast-flowing, intricate rap verses with smooth and melodic hooks. It’s a dynamic vocal display that is equal parts introspective and infectious, bringing a clear and brilliant comparison to artists like Mac Miller and Childish Gambino.
The visuals match the song to a T. The stunning cover art was shot by legendary photographer Greg Gorman, who is famously known for his timeless, iconic portraits of legends like David Bowie, Michael Jackson and Elton John. And now, Gorman has captured lucas through his lens, helping “swim”’s imagery feel completely unique, fresh and sophisticated.
