British rock band Bring Me The Horizon have released their latest single ‘Obey‘ with well-known pop punk artist Yungblud. The new track comes after days of teasing online, through pictures of Oli and Dom together and various other links and QR codes. The track was premiered as Annie Mac’s Hottest Record on Radio 1, and it marks the third single of BMTH’s Posthuman series, following “Parasite Eve” and “Ludens”.
The song was written by BMTH before confronting Yungblud on vocal additions.
“We consider ourselves free but only because the chains are invisible, and we are controlled in ways we don’t even want to think about,” explains BMTH frontman Oli Sykes. “They tell us how to live with a smile on their face, like shit ain’t fucked up, inform us of tragic statistics like it’s nothing… it’s a weird world.”
“We are being told to conform to a completely outdated idea that we don’t relate to or even understand,” adds YUNGBLUD. “They teach us to turn against each other and to fight against our differences rather than embrace and celebrate them. They try to keep us divided because it makes us weaker. Robots follow robots, because they feel nothing at all.
“But what they don’t realise is that to us, to be different is to be free and a world of fucking love and equality is a world we want to be part of. We will rise above the hate and the diversion. We will fight for the world we want to be a part of. We will not obey.”
Watch the new music video below and let us know your thoughts!