After the success of the first Feed The Beat, Taco Bell has announced the second edition. In this edition, 500 Taco Bell Rewards members will have the chance to win a Record Club box.
The box features a vinyl edition of Doja Cat’s brand new album, Vie, released via Kemosable Records/RCA Records. In addition to the vinyl record, each box will include an exclusive Feed The Beat Mexican Pizza vinyl slipmat.
Doja Cat’s history with Taco Bell and the Feed The Beat program is extensive. In 2022, she brought back the Mexican Pizza and has made multiple appearances in Big Game advertisements, including several this year. What’s more, Doja Cat made a surprise appearance at the Taco Bell Live Mas Live event in New York City this past March, and, in April, Taco Bell premiered the track “Cards” from her new album in an advertisement for the 5/7/9 Combo.
The first Feed The Beat Record Club, launched in May of this year, featuring new albums from Anxious, Magdalena Bay, and Frankie and the Witch Fingers, was met with an abundance of fanfare and success. With the launch of the second edition, Taco Bell is excited to continue the trend by bringing music directly to loyal, music-loving fans through thoughtfully designed, limited-edition vinyl record boxes.
