C’ing Jerome is a born and raised Fort Worth, Texas artist bringing a whole new perspective to the burgeoning scene of country. His latest single “When I Drink” is about how alcohol, while it might briefly numb the pain of heartbreak, might also encourage you to make decisions you regret in a volatile state. The lyrics are starkly vulnerable and examine how alcohol oftentimes morphs our true identity into something unrecognizable.
“When I Drink” hits home with bustling percussion, restless riffs, and twang-laced vocals from C’ing Jerome. The hook grabs you with full force and stays stuck in your head after just one listen. Paired with a visceral music video that chronicles C’ing Jerome’s journey through a desolate liquor store and gloomy bar, the visuals for “When I Drink” play into the distortive nature of alcohol.
C’ing Jerome is pioneering his own path as an artist by pushing forward the hood country movement. Hood country represents his identity as an urban artist based in Dallas Fort Worth and the complexities it lends to the modern country scene. “When I Drink” is a cornerstone of his unique and original style that promises to shake the industry.
