ALL(H)OURS Give Us the Inside Scoop on Their New Album NO DOUBT

All eyes are on ALL(H)OURS as this emerging K-pop boy group prepares to make waves once more. The seven-member act — KUNHO, YOUMIN, XAYDEN, MINJE, MASAMI, HYUNBIN, and ON:N — first stepped onto the scene in 2024 with their debut mini album, ALL OURS. Known for their high-energy tracks and passionate stage presence, the group fully embodies their name, ALL(H)OURS — a clever fusion of “all ours” and “all hours,” which represents their commitment to always giving their all in everything they do.

After wrapping up their first world tour, 1st FANCON <ALL the HOURS>, the group connected with fans, also known as Min(ut)e, across North America, Europe, and Asia. Now back in South Korea, they’ve been channeling that energy straight into new music. Their latest release, NO DOUBT, embodies the momentum and thrill of life on tour. With each comeback, ALL(H)OURS continues to elevate their artistry, delivering stronger music, striking visuals, and dynamic performances.

In an exclusive interview with Melodic Magazine, the group opened up about their new album, sharing insights into its concept and the memorable moments behind its creation.

MM: The album opens with the mysterious intro track, “NO DOUBT”, as it transitions to “DEAD MAN WALKING.” What message do you want to convey with this title track?

XAYDEN: “DEAD MAN WALKING” represents a death row inmate walking to face their fate, who will eventually die in the end. This album carries the message that even though it may be our last steps to walk, we are willing to walk and try our very best until the end. It showcases our will and ambition, showing all of ours at all hours, like our name ALL(H)OURS.

MM: What emotions do you hope listeners walk away with after hearing “DEAD MAN WALKING”?

MASAMI: We want our listeners to have an energetic day listening to “DEAD MAN WALKING.” You can enjoy “DEAD MAN WALKING” by focusing on the strong beat and its addictive chorus.

MM: What were some of your favorite moments while filming the music video?

MINJE: I had a scene where I was chained up to a chair and got sprayed with cold water. It was the last scene to be filmed for the music video. It was really early in the morning, and everyone was cold and tired. All the members came to watch me film my scene, and that made me push through. I was able to finish the scene, big thanks to them.

ON:N: To be honest, the day of the music video shoot was extremely cold, with the temperature around –20°C. Even so, the members kept encouraging each other, and during the group shooting scenes, we really supported each other. We would hug each other to stay warm. Since there was only one heater, we tried to have the members with fewer layers of clothing huddle closer to it. In those ways, we helped each other endure the cold as much as possible. Through preparing this album, I feel like ALL(H)OURS’ teamwork has become even stronger, which made the experience even more meaningful.

MM: You’ve released a series of videos on YouTube in which each member represents one of the Seven Princes of Hell. How does this tie in with the concept of the album?

KUNHO: For the first time, we tried to incorporate our own worldview. Here, the “evil” we refer to symbolizes suppressed emotions, desire, free will, self-confidence, and resistance to systems. In other words, it’s not about becoming a devil to become a perfect being, but about becoming a devil in order to exist as ourselves. Each member represents a different emotion and symbol:

Pride — MASAMI

Rather than simple arrogance, pride symbolizes strong self-confidence and self-respect. I felt that the confident presence and gaze we show on stage fit this concept well, and I tried to express a sense of inner stability that doesn’t waver in any situation.

Wrath — YOUMIN

Wrath isn’t just about anger, but the explosive energy of suppressed emotions bursting out. Through the performance, I tried to express that moment of inner awakening with intense energy and a powerful gaze.

Greed — KUNHO

Here, greed represents a strong desire to keep wanting something until the very end without giving up. I tried to portray persistence and determination towards a goal, and to show that kind of focused energy.

Envy — ON:N

Envy can mean being jealous of someone, but it also contains the desire to become stronger. I tried to express those complex emotions and that sensitive atmosphere through my eyes and facial expressions.

Lust — XAYDEN

Here, lust represents the power to draw someone in and the state of becoming deeply immersed in emotion. I focused on showing an atmosphere that pulls the audience in and creates a sense of immersion on stage.

Gluttony — HYUNBIN

Rather than the literal meaning, it symbolizes an endless desire to keep craving and filling oneself. I tried to express the energy of never stopping and the feeling of constant hunger to keep moving forward.

Sloth — MINJE

Here, it represents a numb state where nothing can be felt, as if everything has been let go. Through restrained expressions and atmosphere, I tried to portray a sense of emptiness and collapse.

MM: How did the unit tracks “7 o’clock” and “미쳤으니까 (Cause I’m Insane)” come together? How were the responsibilities divided among the members?

YOUMIN: “7 o’clock” is the vocal unit track in this new album. All the vocal members participated in writing the lyrics, and we wanted to deliver a bright, lively, and hopeful message — like the morning when the sun rises at 7 a.m. — to those who listen to the song. Meanwhile, “Cause I’m Insane” is a hip-hop unit track, with XAYDEN and HYUNBIN taking part in writing and composing it. Through this song, we wanted to express how ALL(H)OURS is completely crazy about performing on stage and the work we’re doing right now. In the last album, KUNHO had the opportunity to participate in the unit tracks, whereas in this new album, I had the opportunity to join in the unit tracks, with my vocals. I think this brought a different texture to the song, adding a fuller dynamic compared to KUNHO’s style. I hope listeners enjoy hearing the contrast between our vocal tones.

HYUNBIN: Starting with our last album, VCF, we began including unit tracks. With YOUMIN joining the rap unit this time, he brought a new layer of diversity and energy to the song. Regarding responsibilities, since all our members can compose and write lyrics, we were able to work individually and then come together as a team to review and give feedback to each other to enhance the quality of our work.

MM: Are there any specific lyrics from the album that you particularly feel fond of?

HYUNBIN: The lyrics I feel most attached to are “I hope my existence makes you smile” from the song “Cause I’m Insane.” It’s a line I wrote myself, and I think it carries a lot of meaning in just that one sentence. The meaning of this sentence can change depending on how the listener interprets it, and that makes me feel more attached to it.

MINJE: In the song “My Spring, My Light, My Breath,” there’s a line in the first verse that goes “In the memory of that unusually cold day, a voice that was calling my name.” I feel especially attached to those lyrics because they remind me of the time before our debut, and they give me a warm, sentimental feeling.

MASAMI: There’s a line in the B-side “Cause I’m Insane” that says, “I hope my existence can make you smile.” I really like that part because the lyrics felt like cherishing yourself and cheering yourself on.

MM: Congratulations on completing your first world tour! What were some memorable experiences you’ve had on tour?

ON:N: There are so many memorable experiences from the tour, but if I had to choose just one, it would probably be our first FANCON in Seoul that opened the tour and our final show in Los Angeles during the North American tour. At first, the fact that we were holding our own FANCON was so exhilarating. It was a completely new experience for us, so we were really thrilled. Since we felt it was a stage where we could show everything we had all at once, the energy I felt both physically and emotionally during the performance was stronger than anything I had experienced before, which left a big impression on me. After completing our very first FANCON as ALL(H)OURS, we went on a world tour that lasted about 10 months. During those 10 months, we performed on countless stages, even made one comeback, and created so many valuable experiences and memories. Then, when we finally stood on the last stage in LA, all the performances we had done throughout the tour flashed before my eyes like scenes from a movie. The thoughts that came to mind were, “We’ve really worked so hard until now,” and “I’m glad we’ve grown so much.” So, I felt a mixture of happiness and sentimental feeling at the same time. That’s why those two moments remain the most memorable for me.

MM: The song on the album, “나의 봄, 나의 빛, 나의 숨 (My Spring, My Light, My Breath),” was released prior to your FANCON. Since all members helped write it, what was your thought process like when recording this track?

KUNHO: Since it’s the first fan song we’re sharing, we tried to include not only our gratitude toward Min(ut)e, but also our promise for the future. I imagined a warm and exciting feeling while recording and singing the song. In the lyrics, the word “eternity” appears only once, and I think that part shows how our emotions for Min(ut)e gradually build up. By using the word “eternity” just once throughout the whole song, we wanted to express the meaning that the word carries.

XAYDEN: Since it’s our first fan song, we wanted to express the deep and heartfelt bond between ALL(H)OURS and Min(ut)e. As this is the most vibrant and beautiful time of our youth, we also wanted to portray a precious relationship, dedicating our youth to each other, which will bring no regrets in the end.

MM: Reflecting on your 2^nd anniversary earlier this year, what are some lessons you’ve learned about being in the K-pop industry — whether it be through fan experiences or insights from fellow artists?

HYUNBIN: As artists, over the past two years since our debut, we’ve gained a sense of pride through the love and support of our Min(ut)e. At the same time, watching the performances of our fellow artists and seniors in the industry have also sparked a stronger sense of competition in us, which I think has made us even more passionate and ambitious about our performances as ALL(H)OURS.

MM: What last messages do you want to share with your fans regarding your future activities?

ON:N: With the release of our fifth mini album, NO DOUBT, we’re excited to include these new songs in our setlist and share our performances with Min(ut)e all around the world. Through this promotion, we’ve truly felt how much ALL(H)OURS has grown — from being nominated for first place on music shows, to surpassing 100,000 first-week album sales, and even winning first place on Inkigayo’s Hot Stage. We know all of this wouldn’t have been possible without our Min(ut)e, and we’re incredibly grateful for your constant love and support. We’ll continue doing our best to return that energy by bringing you strength and happiness. We love you.

This interview has been edited for clarity and conciseness.