Photo by Sophie JonesSZA has been named the first-ever Artistic Director of Vans, kicking off the multi-year creative partnership with a campaign that pays homage to the singer-songwriter’s favorite shoe style.
“In Vans, I feel free!” SZA said. ‘I’ve been wearing Knu Skools and other styles for years, they’ve always had an ethos I connect with.”
Photographed by Sophie Jones and styled by Alejandra Hernandez, the campaign shows Sza in the back and white Vans Knu Skool. With a puffed-up tongue, 3D SideStripe and chunky laces, this shoe is a 1997 reimagining of the classic Old Skool for a new generation.
SZA will shape upcoming campaigns and co-create exclusive product collections for Vans, which hopes to “fuse her unique vision with the brand’s creative and youthful spirit.”
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“As Artistic Director, my mission is to show that joy, community, creativity, and fashion are all still intersectional,” SZA said. “I’ve learned that bravery and curiosity are the cures for uncertainty, it’s a lifestyle and Vans champions that spirit. They stand where I stand, and I’m honored to invite a whole bunch of people to stand Off the Wall with us.”
Vans Knu Skools are available to shop online and across select retail locations.
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