Indie pop project Yoke Lore, helmed by Adrian Galvin based in Los Angeles, unveils the accompanying music video for his latest single “Hallucinate.” This track is part of his upcoming debut full-length album, Toward A Never Ending New Beginning, scheduled for release on September 22nd via Yell House Records.
The music video, directed by Matt van den Meiracker and Jakob Wandel, depicts Yoke Lore in an increasingly distressed state, grappling with the complex emotions entwined with falling in love. The video employs mirrored and delayed visual effects to mirror the disorienting nature of his thoughts as he contemplates. The video’s pandemonium mirrors his anguish and raw feelings, echoing the lyrical sentiments of the song. Listeners are invited to join Yoke Lore on this emotional journey and confront the intricate intricacies of vulnerability and emotional openness.
Yoke Lore’s inaugural full-length album, Toward A Never Ending New Beginning, is poised to establish Adrian Galvin as an indie trailblazer. Comprising 14 tracks, the album chronicles Galvin’s transformation of weaknesses into strengths, personal growth, and the exploration of Yoke Lore’s true essence.
Alongside the release of the video, Yoke Lore’s North American headlining Holy Havoc tour, kicked off Saturday at Union Transfer in Philadelphia, PA. The 23-date tour will span coast-to-coast, featuring support from girlhouse. Venues include Irving Plaza in New York City and The Fonda Theatre in Los Angeles. Additionally, Yoke Lore will offer support to The Head and The Heart during select November dates.
Pre-order Toward A Never Ending New Beginning, here.
Tickets are on sale and available now for all upcoming Yoke Lore shows and can be purchased on Yoke Lore’s website, here.
UPCOMING YOKE LORE TOUR DATES
August 22 – 9:30 Club – Washington, DC
August 23 – Irving Plaza – New York, NY
August 24 – Music Hall of Williamsburg – Brooklyn, NY
August 26 – Studio TD – Montréal, QC
August 27 – The Axis Club – Toronto, ON
August 29 – Metro – Chicago, IL
August 30 – Fine Line – Minneapolis, MN
September 1 – HI-FI Annex – Indianapolis, IN
September 2 – Headliners Music Hall – Louisville, KY
September 3 – The Basement East – Nashville, TN
September 5 – Variety Playhouse – Atlanta, GA
September 7 – The Heights Theater – Houston, TX
September 8 – Scoot Inn – Austin, TX
September 9 – Granada Theater – Dallas, TX
September 11 – Gothic Theatre – Englewood, CO
September 13 – Crescent Ballroom – Phoenix, AZ
September 15 – The Fonda Theatre – Los Angeles, CA
September 16 – The Observatory North Park – San Diego, CA
September 18 – The Fillmore – San Francisco, CA
September 21 – Wonder Ballroom – Portland, OR
September 22 – Showbox – Seattle, WA
September 23 – Hollywood Theatre – Vancouver, BC
November 9 – The Andrew J Brady Music Center – Cincinnati, OH *
November 12 – Capitol Theatre – Davenport, IA *
November 13 – Liberty Hall – Lawrence, KS *
November 16 – JJ’s Live – Fayetteville, AR *
November 17 – Minglewood Hall – Memphis, TN *
November 18 – Orpheum Theatre – New Orleans, LA *
* Supporting The Head and The Heart